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Marketing Promo Calculator

Model casino mass-market promotions — slot tournaments, free-play bonuses, matched deposits, tier-based offers. Calculate redemption costs, theoretical win recovery and campaign ROI.

Cost of promo
—
Theo win recovery
—
Net promo cost
—
ROI on spend
—
Free Play Parameters
Free play amount ($)
$50
House edge (%)
4.0%
Number of players
500
Redemption rate (%)
65%
Cash-out restriction (%)
0%
Wagering requirement (×)
1×
Cost Breakdown
Players redeeming—
Total free play issued—
Gross liability (full cash-out)—
Theoretical win recovery (HE on play)—
Cash-out restriction saving—
Net promo cost—
Cost per redeeming player—
Prize pool cost
—
Theo win vs prize
—
Net margin
—
Per-entry cost
—
Tournament Parameters
Entry fee ($)
Free
Buy-in credits ($)
$200
Prize pool ($)
$5,000
Number of entries
200
Slot house edge (%)
5.0%
Avg spins per entry
500
Tournament P&L
Total buy-in credits wagered—
Entry fee revenue—
Theoretical win (HE × wager)—
Prize pool cost—
Net casino result—
Net margin on total wager—
Bonus liability
—
Theo win recovery
—
Net bonus cost
—
Break-even wager (×)
—
Matched Deposit Parameters
Deposit amount ($)
$200
Match percentage (%)
100%
House edge (%)
4.0%
Wagering requirement (×)
20×
Number of players
200
Completion rate (%)
40%
Matched Deposit P&L
Total bonus issued—
Players completing wagering—
Total wager generated—
Theoretical win (HE × total wager)—
Bonus cash-out liability—
Net cost per completing player—
Total net promo cost—
Total cashback paid
—
Net house margin
—
Re-play rate benefit
—
Effective HE after CB
—
Cashback Programme Parameters
Avg player loss ($)
$200
Cashback rate (%)
10%
House edge (%)
5.0%
Number of players
1,000
Re-play rate (%)
60%
Wagering on cashback (×)
1×
Cashback P&L
Total gross win (before cashback)—
Total cashback issued—
Replayed cashback (theo win recovery)—
Net cashback liability—
Net house margin after cashback—
Effective house edge after cashback—
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